Skip to main content

ITV Identity

Image
By

I have been mulling over this one for a couple of weeks now, not really being one who is ready to just jump in with criticism.
The new series of idents / logotype designs were definitely not my cup of tea to start with, but their predecessors were very bland and corporate. Personality has certainly been instilled; it says to me This Morning, Jeremy Kyle and I'm a Celebrity... therefore, in this regard it must be hailed a success.

On that basis, is the new identity a guilty pleasure?
The brand that never ceases to fail to provide cringe-worthy programming,  has produced a logotype equal to it's  "I can't look, but can't turn over moments".

There appears to be much negative subjective criticism out there (on the web), so it remains to be seen whether the new identity will be well-received given a warming period. I personally don't appreciate the logo in its static form, but feel much differently about the dynamic animated incarnations - where it comes into it's own. A logo for a broadcaster should really stand-up on screen before it does in print.

There is a distinctive, recognisable style across the ITV channels - linking them as a family, using colour to distinguish its members. Like it or loathe it, the new style is successful in those terms.

The biggest fall-down is perhaps the news logo, which does feel a bit of an oxymoron; friendly and serious at the same time doesn't seem to work. The News element just feels as though it is pinned on, maybe they could have gone for 100% informal but used colour to give off the respectful tone required.

Finally, I have seen many comments on the 'success' of the C-ITV variant as the indication of a poor logo, the speech bubble does add a shouty child persona and this is very successful and should be applauded not used as a stick to beat the other designs.

All in all, the handwritten style is not exactly my taste, but then neither is the majority of the programming, with the exception of the awful films on ITV4; Guilty Pleasures!

Comments

Post a Comment

Popular posts from this blog

The Open Source Teacher (… is born)

By
  Let’s keep this first post quick, a foot in the door and an introduction. The past year has been somewhat tumultuous and that was before even the dramatic events of the past year; I took a gamble with my career and it didn’t pay off, yet. Most people support the notion that the path to success is paved with failures; they lead us to learning key lessons and provided that we take something from each, we will make it there, some-when somehow. It’s not easy that’s for sure and the more you have in life, the greater the risks you face when you try to put yourself out there and try something new. This particularly project though is a personal one, an experiment if you please and a way to find a way to become part of the conversations that take place around certain subjects: Open Education, Technologically Enhanced Education and Open Source. I have always had an interest, but just never found the time to actually roll my sleeves up and get stuck in, until this year, for a couple of rea...
Post a Comment
Read more

A Look at G+'s Photo Editing Features

By
From a business perspective it is very easy to explain why Google Plus is a great platform, an important element in on-line marketing strategies and search engine optimisation, particularly whilst Google's market share for search traffic stands around the 90% mark  (StatCounter, Jan 2014)  in the UK. Many are confused by the platform currently, and this is due to the precedents set by Facebook and Twitter for example, it isn't simply a page with lots of features and it doesn't really matter from a business perspective that only 300 Million Active Users visit a month  (Barr, Oct 2013) In addition, from a professional perspective it is an easy argument too; the articles and conversations are essentially focussed around more professional issues, therefore the content is largely relevant to a professional audience irrespective of discipline or industry. From a personal perspective, it is less-apparent to most, why the platform is valid or of interest. To counter though, ...
Post a Comment
Read more

Google Says Bye Bye to Bevelled Look

By
The new logo on Google UK 'looks flatter' according to BBC News's Leo Kelion (2013); I have to admit I was unsure if this was an actual change or not, to start with and took a double take, but it appears to be on a slow roll-out, the changes to the interface are subtle but very focussed on removing distractions and streamlining both the page layout (if it could be any more streamlined) and the user experience. Clearly, there are larger changes afoot, but if they are as subtle as these most users perhaps will not notice so much. The logo itself does feel cleaner now that the bevel has been removed, but could this be argued too simplistic? Eddie Kessler of Google (2013) stated in their official blog that they have also updated the colour palette and the letter forms, but these are very subtle differences indeed; the relationship between the first 'G' and 'o' does seem still to be quite awkward, but as ever this logo is as much about the negative space as it ...
Post a Comment
Read more